Find out from senior marketing leaders how data is revolutionising consumer goods

In the face of huge disruption in the sector, long-standing consumer goods businesses have recognised a burning need to create direct relationships with their consumers – something that’s been accelerated by the demise of third-party cookies.

As a result, many brands are left wondering how they can continue to create value and maintain customer relationships.

In this report – with insights from key figures across the industry – we look at how brands can use first-party data to revolutionise how they interact with their customers.

Download the report to:

• Uncover the biggest challenges consumer goods brands face following the demise of third-party cookies.
• Explore the initiatives senior brand leaders are deploying to obtain more first-party data.
• Discover how the UK's biggest brands are diving actionable insights from data.
• Learn how first-party data is delivering a more personalised experience for customers.