Building an online community and a vibrant sales channel
How we drove sales and created a platform for engagement and community
Johanna Basford has led the adult colouring book boom, with 5 top-selling books and a brand offering a range of inky-based’ products. Defining the sweetspot where Johanna’s fanbase could enjoy those experiences online and satisfy Joanna’s ambitions for her business was where we came in, bringing value to both sides of the sweetspot equation.
Johanna challenged Candyspace to transform her existing website into an inky wonderland that showcased her brand, and a place where her thousands of loyal colouring fans could share their work, as an online community.
BUSINESS NEED
Build an engaging brand showcase with opportunity for monetisation
CUSTOMER DEMAND
Share my illustrations and join Johanna’s community
Post launch engagement
HERE ARE THE RESULTS
237k
Sessions since launch
50%
Increase in dwell time
1.3k
Subscribers in week 1
A space for engagement and the exchange of ideas
Candyspace created a fully responsive site, optimised for both mobile and desktop. Custom-made animations bring her drawings to life and a tailored account creation and login inspires Johanna’s fans to share their creations and interact with each other. Building a dialogue with fans was also important for the talented illustrator so a blog section drove conversations and the exchange of ideas.
It was a joy to work with Candyspace: the easy flow of communications, transparent process and best of all, no jargon.
A community and a new sales channel
The site launch coincided with the release of her latest book “Magical Jungle”. In its first week, 31,000 people visited with over 1,300 new subscribers to the Colouring Gallery and more than 3,000 images submitted within just 72 hours. Since launch, there have been 237,000 sessions (with average dwell time doubled to 4 minutes) and 2,000 new UGC uploads every month. 44% of all traffic is now on mobile.
